How can we identify a new, socially responsible, raw dog food brand in Colombia?

We need to develop the visual identity for a new raw, organic, frozen dog food brand in Colombia, which will donate part of the proceeds to help dog shelters and vets.

Two dog lovers seat at an Italian restaurant and begin to brainstorm. It didn’t take long to decide that the brand should have a “do good/feel good” visual approach, whatever that meant.

If we could, we would rescue each and every animal in need.

Dog owners who feel they should be doing more to help other dogs.

Jaci Coningham – AD | Fernanda Da Silva – AD
Miami Ad School

Case study