About me

A Brazilian art director and graphic designer with an American master’s degree from Miami Ad School and Florida International University.

Born in the past millennium into a rather creative family with painters, movie makers, dancers and writers, I decided to follow a professional path that would make use of my heritage, instead of becoming a vet who would cringe at the sight of an injured animal.

In 2006, I received a bachelor’s degree at Facamp in graphic, product and multimedia design. During my last year at Facamp, I developed a new toy based on sea anemones for my final project, while at the same time I joined a startup company which developed games for mobile phones, a new rising trend in Brazil at the time.

In my first two years as a recent graduate, I worked for a translation company which required layout adjustments for each language, a particular challenge for materials in Russian.

My next stop was at a digital signage company, Bridge Content Provider, which became my second home for four years. Digital signage was a relatively new media in the country when I joined the company, but when I left on May 2013 to pursue a freelance career, the videos I art directed were being watched by hundreds of thousands of people everyday in subway stations in São Paulo, the largest city in the Brazil.

November 2013 brought a trip that would change my perception of my surroundings and set a new goal. Entering the USA for the first time with a friend, I knew I had to leave my home country and experience a completely different life. In 2015, I applied for a master’s degree at Miami Ad School and Florida International University, which would give me the opportunity I needed to reach my goal the following year, and bring yet new ones.

Joining the advertising world with a new set of skills, I hope to have the freedom to call different countries around the world my home, while taking my creativity, husband and pets along.

Survival abilities

Art direction
Graphic design
Creative concepting & strategy
Print & video production
Project management
Social media
Not taking things personally

“She’s always on that damn computer”

Adobe After Effects, Illustrator, InDesign, Lightroom, Photoshop, Premiere
HTML, CSS, PHP
Microsoft Office
Wordpress

(I’m also on that damn PS4, or walking the damn dog.)

Work footprints

2017 – present ART DIRECTOR INTERN AT PLVRAL (USA)
Art direction, graphic design.

2016 CREATIVE LAB INTERN AT HAVAS MEDIA MIAMI (USA)
Art direction, content creation.

2013 – present FREELANCE GRAPHIC DESIGNER (BRA) & COLLABORATOR AT CIA DA CONCEPÇÃO (BRA)
Web design, email marketing, presentations, catalogues, packaging, video, art direction, storyboarding.

2009 – 2013 DESIGNER / CREATIVE DIRECTOR AT BRIDGE CONTENT (BRA)
Graphic design, animation, storyboarding, art direction, creative direction.

2007 ART AND DESIGN TEACHER AT PRÓ ARTE SCHOOL (BRA)
Art history, design history, Photoshop.

2007 GRAPHIC DESIGNER AT TERA STUDIO (BRA)
Digital publishing.

2004 – 2006 GAME DESIGNER AND ANIMATOR AT Z80 SOFTWARE (BRA)
Graphic designer, pixel animator.

Volunteer footprints

2016 – present GRAPHIC DESIGNER AT PARTNER FOR SURGERY (USA/GUA)
Helping impoverished families in Guatemala receive life changing healthcare.

Shiny little things

2016 Top Dog (Paw) by Miami Ad School (x2) (USA)
2016 Honorable mention at Tifa (Tokyo International Foto Awards) (JPN)

Other little things

2002 ADG poster exhibition São Paulo, SP (BRA)
2003 ADG poster exhibition Campinas, SP (BRA)
2004 – 2006 CNPq scholarship for game development via Z80 Software (BRA)
— Intentional gap —
2017 Finalist at Old El Paso campaign competition (USA)

Who [officially] taught me

2016 – 2017 MIAMI AD SCHOOL + FIU (USA)
Master of Science in Mass Communication / Global Strategic Communications Creative Track / Art direction.

2003 – 2006 FACAMP (BRA)
Graphic, product and multimedia design.

What else I’ve studied

2004 – Book binding (BRA)
2004 – Car rendering (BRA)
2004 – Sustainable design (BRA)
2005 – designboom’s toy course (ITA)
2006 – Silkscreen (BRA)
2011 – Working with Words, Catherine Dixon (BRA)
2012 – Silk na Tora (silkscreen) (BRA)
2016 – YouTube Creator Academy (all certificates) (USA)
2016 – Facebook Blueprint eLearning (USA)

Languages

Portuguese
English

(I’m pretty sure I’ll catch up with Spanish soon enough. Thanks, Miami!)